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Best Optimizely Alternatives in 2026

Based on real usage data from 0 websites analyzed by StackSee

We analyzed real website data to find the most popular alternatives to Optimizely. Optimizely is optimizely is an experimentation platform that helps developers build and run A/B tests on websites. See which tools teams actually use instead, backed by real-time detection data.

Top Alternatives to Optimizely

Technologies in the A/B Testing category that teams use instead of Optimizely, ranked by adoption.

1

CO

Complianz Complianz is a GDPR/CCPA Cookie Consent plugin that supports GDPR, DSGVO, CCPA and PIPEDA with a conditional Cookie Notice and customized Cookie Policy based on the results of the built-in Cookie Scan.

A/B TestingCookie compliance

2

CO

Contentsquare Contentsquare is an enterprise-level UX optimisation platform.

AnalyticsA/B Testing

3

CO

Convert Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.

A/B Testing

4

CO

ConvertFlow ConvertFlow is the all-in-one conversion marketing platform.

AnalyticsA/B Testing

5

AB

AB Tasty AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.

A/B Testing

6

AB

ABLyft ABlyft is an A/B-Testing Platform made for developers.

A/B Testing

7

AD

Adobe Target Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application

A/B TestingPersonalisation

8

AU

Autopilot Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.

Marketing automationA/B Testing

9

BL

Bloomreach Discovery Bloomreach Discovery is a powerful combination of AI-powered site search, SEO, recommendations, and product merchandising.

Search enginesA/B Testing

10

BR

BrightInfo BrightInfo is an automated content personalisation solution.

Marketing automationA/B Testing

11

BU

Bunting Bunting is a website personalization and AB testing tool.

A/B Testing

12

DE

Decibel Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.

AnalyticsA/B Testing

13

DE

Dexter Dexter is a tool that analyzes product pricing through A/B testing to identify potential revenue opportunities.

A/B Testing

14

DY

Dynamic Yield Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.

A/B TestingPersonalisation

15

ES

Estore Compare Estore Compare is a website optimisation software that offers A/B testing, CVR and LTV measuring tools.

A/B Testing

16

ET

Etracker Etracker is a web optimisation solution.

AnalyticsA/B Testing

17

FR

Freshworks CRM Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.

CRMMarketing automation

18

FR

Frosmo Frosmo is a SaaS company which provides AI-driven personalisation products.

Marketing automationA/B Testing

19

GO

Google Optimize Google Optimize allows you to test variants of web pages and see how they perform.

A/B Testing

20

GR

GrowthBook GrowthBook is a platform for product teams to run and track experiments, analyze results, and make data-driven decisions to optimize their products for growth.

A/B Testing

21

IN

Instapage Instapage is a cloud-based landing page platform designed for marketing teams and agencies.

Page buildersA/B Testing

22

IN

Intelligems Intelligems is a tool that facilitates profit optimization for ecommerce businesses by allowing easy testing of prices, discounts, and shipping rates with the aim of maximizing margins.

A/B Testing

23

IN

Intellimize Intellimize is a platform that utilizes machine learning to optimize website experiences and increase conversions in real-time.

A/B TestingPersonalisation

24

JU

Juo Juo is a centralised experimentation platform for innovative marketing and product teams.

A/B Testing

25

KA

Kameleoon Kameleoon is a personalisation technology platform for real-time omnichannel optimisation and conversion.

A/B Testing

26

KA

Karte Karte is a customer engagement and marketing automation platform that enables businesses to understand their customers, deliver personalised experiences, and optimise marketing strategies.

A/B TestingPersonalisation

27

KI

Kibo Personalization Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.

PersonalisationA/B Testing

28

LE

Leaflet platform Leaflet is the price testing platform for Shopify.

Shopify appsA/B Testing

29

LE

Leanplum Leanplum is a multi-channel messaging and campaign orchestration platform.

Marketing automationA/B Testing

30

PO

Postie Postie is an all-in-one platform facilitating audience building, A/B testing, and campaign deployment.

Marketing automationA/B Testing

31

PT

Ptengine Ptengine is a web analytics tool that offers heat mapping, session replays, and other insights to help businesses understand and optimize user behavior on their websites.

A/B TestingPersonalisation

32

NE

Neat A/B testing Neat A/B Testing is a Shopify app built by NeatShift.

A/B TestingShopify apps

33

NE

Nelio Testing Nelio Testing is a plugin that allows testing everything on a WordPress site.

A/B Testing

34

NO

Nosto Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.

PersonalisationA/B Testing

35

MO

Monetate Monetate is a company that specializes in providing personalisation and customer experience optimisation solutions to businesses.

A/B TestingPersonalisation

36

OM

Omniconvert Omniconvert is an award-winning conversion rate optimisation (CRO) software that can be used for A/B testing, online surveys, traffic segmentation.

A/B Testing

37

ON

OneSignal OneSignal is a customer engagement messaging solution.

Marketing automationA/B Testing

38

OP

Optibase Optibase is an A/B testing app for Webflow, enabling data-driven decisions by testing various elements such as copy, design, or entire pages, aimed at improving site conversions.

A/B Testing

39

OR

Oracle Maxymiser Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.

A/B TestingPersonalisation

40

OV

Overheat Overheat is a conversion optimization package designed to improve website performance by enhancing user experience and increasing conversion rates through data-driven strategies and tailored solutions.

A/B Testing

41

RA

RankScience RankScience is a split testing platform that uses data science to optimize search traffic.

A/B Testing

42

RO

Roistat Roistat is a marketing analytics system.

AnalyticsA/B Testing

43

TA

Talkable Talkable is a cloud-based referral marketing system that assists medium to large businesses with campaign creation and channel performance tracking.

A/B TestingLoyalty & rewards

44

TO

Tontine Tontine is an A/B price testing platform built specifically for high-growth Shopify merchants focused on optimizing their profit margins.

A/B Testing

45

TR

Trbo Trbo is a personalisation, recommendations, A/B testing platform from Germany.

A/B TestingPersonalisation

46

TR

Trident AB Trident AB is a platform for optimizing websites through A/B testing.

A/B Testing

47

SH

Shoplift Shoplift is a data-driven A/B testing platform for Shopify stores that optimizes conversion rates without requiring coding.

A/B Testing

48

SI

SiteSpect SiteSpect is the A/B testing and optimisation solution.

A/B Testing

49

SP

Split Split is a feature delivery platform that powers feature flag management, software experimentation, and continuous delivery.

Feature managementA/B Testing